Cussons Baby reaches out to new mums via hospital campaign!

Cussons baby has embarked on a series of hospital campaigns which will take place in 300 hospitals nationwide. This is to avail 180,000 mums the opportunity to be reassured once more on the benefits and expertise of the Cussons baby brand in Nigeria and serve as a chance for their precious babies to feel love in a different way thereby giving the mums one less thing to worry about!

This campaign kicked-off on the 8th of August with the objective of driving full awareness of the new Cussons baby range with Milk and Chamomile and engendering trials so the mums can have a feel of the re-formulated products.

The feedback on the on-going activation has been very encouraging, the consumers are so excited and are willing to associate with the brand.