Home Care

As market leaders and Nigeria’s No. 1 choice for Home Care Products, we drive our growth through creating and leveraging an unrivalled portfolio of brands via innovation inspired by the everyday needs of the ordinary African consumer. Our Homecare category comprises of the fabric care and house hold sub categories.

In the last of years, we have delivered the biggest set of initiatives in detergents in Nigeria; demonstarting our strong and long term commitment to detergnet marketing. Our brands Elephant Gold (Active Stain Removal), Elephant Colour (Gentle Care Wash), ZIP (For Perfect Whites) and JET Multi purpose detergents all together now form an unrivalled detergent range port folio in Nigeria with four different consumer offers and a one-stop shop for detergents in the country.